Levi Strauss & Company

Capital Consultants paired Levi Strauss with non-profit client, Sister Cities International, to conduct a six-city marketing campaign entitled, “Pair of Friends, Pair of Cities, Pair of Jeans.”  The campaign promoted Levi’s Personal Pair line of jeans and consisted of customers participating in a 60 second, in-store video competition where they were given a chance to win a free trip to one of six Sister Cities, including Seattle with Kobe, Japan; San Diego with Edinburgh, Scotland; Washington, DC with Dakar, Senegal; Boston with Strasbourg, France; Dallas with Riga, Latvia; and Chicago with Casablanca, Morocco.